I’m Yoomi. I am a Principal-level Product Designer with over 15 years of experience across multiple industries. I was born in Japan, raised around the world, kicked off  my career in NYC as a multi-media designer, cheated on NYC between 2016-2021 and moved out to LA, but am back living/working in NYC where everything feels and tastes better. 

In my first 10 years in NYC, I worked as a Creative Director / Sr. UI/UX across 3 different software agencies. Industries varied from small mom-and-pop shops to enterprise-level financial services. 

In LA, I worked on a B2B Wholesale Fashion Marketplace as a principal UI/UX Designer. I was in charge of the admin system implementing wholesalers vendors and retailers experiences.

Currently, I work as a Senior Lead Product Designer at Roofstock. I am in charge of designing Enterprise applications for our Institutional Clients and Internal teams and I can sincerely tell you that it is… fun. I get to map from scratch how our Institutional sellers interact with our internal teams – a full end-to-end experience from onboarding to countering and finalizing their sales, monitoring the progress and communication between the brokers. On the flip side, I am creating a portal system that pulls all communications and transactions in milestones from our Underwriting teams, business development teams, brokers and buyers. A lot to cover but it’s just simply fun maximizing my thought process and building products from scratch.